Milan, 7 July 2026
- After attracting more than 500,000 investors in just one year, Satispay is expanding its Investments section with the ability to buy and sell stocks and ETFs directly in the app.
- Users can invest in stocks and ETFs from a minimum of €1.
- Two out of three users already invest through a recurring purchase plan, confirming a preference for gradual, long-term investing.
- A fixed buying and selling fee of 89 cents applies.
- Vanguard is a partner in the initiative and will support the launch with a dedicated offering for recurring ETF plans.
Satispay, the super-app that simplifies the management of money and financial services, today presents its new stocks and ETFs purchasing service, following the Invested Money Box and the launch of Satispay Investment Funds through Satispay Invest S.A. The service will be available from next week. This is a new step on the journey transforming the platform into a point of reference for managing money and planning one's financial future.
The service expands the Investments section already available in the app, which has already attracted half a million users, and was created with a clear goal: to break down the barriers that still keep many people away from the markets, starting with perceived complexity and experiences that are often unclear or fragmented.
Alberto Dalmasso, Co-founder and CEO of Satispay, commented: "Our goal is to help Italians move from being simple savers to genuine investors, providing tools that are clear and accessible even to those with no experience of stocks or ETFs. The results from Investments' first year confirm our users' trust: more than 500,000 people have joined our funds and two out of three have chosen recurring purchase plans. With this new launch and our collaboration with Vanguard, we are making this journey even more complete, continuing to break down the financial and operational barriers that for too long have kept a great many people away from the markets."
The new service enables users to buy and sell more than 1,000 stocks and ETFs (including fractional units) directly in the app, with a single tap and through a simple, transparent journey that guides the user from product discovery—with interactive charts and clear information on every instrument—through to transaction confirmation. The experience is designed to make every choice not only simple, but informed. Users will also be able to set up automatic recurring weekly or monthly purchase plans.
The catalogue includes all the leading ETFs from the largest providers and more than 800 of the most heavily traded European and global stocks.
The offering features a clear cost structure: a fixed buying and selling fee of 89 cents. In addition, recurring purchase plans are free on all Vanguard ETFs. Users can also invest from a minimum of €1 thanks to fractional stocks and ETFs.
On this journey, Vanguard is Satispay's chosen partner for ETFs. The collaboration stems from a shared vision: making even the most advanced instruments accessible through ease of use, clarity and lower financial barriers.
Europe's ETF market is expanding rapidly: at the end of June, assets reached a new high of €3,300 billion, equal to +18% since the start of the year. In Italy, Borsa Italiana's ETFplus segment reached approximately €208 billion, confirming ETFs as one of the most dynamic segments of asset management (source: ETF Book, Euronext).
"Italy has one of the highest savings rates in Europe, and efficient investment instruments can transform unproductive cash into long-term wealth. ETFs offer a simple, diversified and low-cost way to invest, especially through savings plans that encourage early, regular investing and disciplined investing over time. For more than 50 years, Vanguard has championed this approach: clear goals, diversification, low costs and long-term discipline, helping a growing number of investors build their financial well-being. These principles become even more important as digital access expands and a growing number of savers seek efficient ways to grow their wealth," explained Simone Rosti, Head of Italy and Southern Europe at Vanguard. "Satispay's proposition aligns perfectly with our mission: helping more and more people take their first steps towards informed and efficient investing."
The new offering further strengthens Satispay's position in investing, alongside the tools already available in the app, and consolidates its ambition to integrate everything needed to manage money simply into a single digital environment. After payments, welfare, savings and its first investment services, the goal remains unchanged: to build the most loved financial platform, capable of accompanying a growing number of people through every stage of their relationship with money.
The service's technology infrastructure is provided by Upvest, a regulated investment firm and technology partner that handles order execution, settlement and custody within the experience developed by Satispay. Tax management for purchases and sales of ETFs and stocks currently follows the declarative regime: Satispay will provide users with all documentation required for their tax returns.
Satispay
On the market since 2015, Satispay is the super-app and proprietary payment network that makes managing money and financial services simple and accessible. With a constantly growing community of more than 6.5 million people, the platform enables smartphone payments (in-store and online), free money transfers and access to numerous value-added services: the Cashback Points loyalty programme, Buy Now Pay Later to split everyday spending into 3 interest-free instalments, mobile top-ups, payment of slips, car and motorcycle road tax, PagoPA, gift cards, Donations and savings. After consolidating its B2C experience, Satispay extended its model to the B2B world. In September 2023, it entered corporate welfare with the innovative Satispay Meal Vouchers and Fringe Benefits, followed by the Satispay FlexBen platform, which simplifies the management of reimbursements and pension funds. In just over two years, Satispay has positioned itself among the sector's leading operators, with 43,000 client companies whose employees it offers next-generation welfare tools distinguished by simplicity and speed of use, together with one of Italy's broadest acceptance networks (more than 450,000 participating in-store and online merchants). Finally, Satispay expanded its offering with the Investments section and Invested Money Box, making investing accessible even to those approaching capital markets for the first time.
Satispay
Tiziana De Icco - PR Lead Satispay
E-mail: tiziana.deicco@satispay.com T. +39 348 350 6005
Angèlia Comunicazione
Simona Vecchies
E-mail: satispay@angelia.it T. +39 335 1245190
Vanguard
Giangi Bianchi – Lob PR+Content
E-mail: gbianchi@lobcom.it T. +39 335 6765624
Luca Damiani – Lob PR+Content
E-mail: ldamiani@lobcom.it T. +39 338 69045566
Deborah Ceo – Lob PR+Content
E-mail: dceo@lobcom.it T. +39 335 7977588