Manduria, 12 June 2026
Corporate welfare has taken on a central role in companies' competitiveness and workers' genuine wellbeing. This is the message at the heart of Satispay's contribution to Forum in Masseria 2026 — the annual discussion among institutions, businesses and professional communities organized by Bruno Vespa and Comin & Partners.
CEO and co-founder Alberto Dalmasso spoke today on the panel "Wages, welfare and AI: how to make work a driver of development", together with Minister of Labour Marina Calderone, INAIL President Fabrizio D'Ascenzo, Kering CEO Luca De Meo and Federterziario President Nicola Patrizi.
Alberto Dalmasso, CEO and Co-founder of Satispay: "Corporate welfare has taken on a structural role in the lives of companies and workers. For Satispay, supporting its development is both a business opportunity and a responsibility: while we invest heavily in AI as a tech company, people remain our primary competitive factor, and corporate welfare is decisive in attracting the best talent. In this regard, we strongly welcome the amendment to the 1 May Decree approved thanks to Minister Calderone's commitment: including corporate welfare among the items that make up Total Compensation, alongside fixed salary items, is important recognition of the role welfare has taken on for companies as a bargaining lever and for employees as a tool for personalizing individual wellbeing. Italy understood this tool's potential before most European countries: to turn it into a permanent competitive advantage, the next step is to make the current tax-exemption thresholds structural, as they are currently extended only until 2027."
To support this position, Satispay commissioned two independent studies — whose full results will be published in the coming weeks. The first, conducted by Politecnico di Milano's HR Observatory, measures welfare's impact on companies' ability to attract and retain talent: 81% of people who changed jobs consider the welfare offered by the new company a relevant factor in their choice; 42% of job seekers explicitly assess it alongside gross annual salary; for 30% of workers, it is one of the main reasons to remain with their organization.
The second study, authored by Professors Carlo Cottarelli and Giampaolo Galli of Università Cattolica's Public Accounts Observatory, analyses the implications of welfare for public finances. Its conclusion is clear: investing in welfare produces a greater impact on GDP than a traditional tax cut. Unlike tax reductions, which tend to become private savings, welfare turns into immediate consumption, injecting direct demand into the real economy. The projections also indicate that making the current measures structural would remain balanced within the State's current spending perimeter.
Satispay Welfare's figures depict a rapidly accelerating sector: in a single year, workers using welfare products grew by 300%, quadrupling from 75,000 in December 2024 to 300,000 in December 2025, before reaching 400,000 at the end of May 2026. Annualized volumes reached €420 million (+250% year on year), with the goal of exceeding €700 million by year-end. Client companies reached 43,000, while the spending network includes more than 450,000 affiliated in-store and online merchants.
Satispay
On the market since 2015, Satispay is the Italian super-app and proprietary payment network that makes managing money and financial services simple and accessible. With a constantly growing community of more than 6.5 million people, the platform allows users to pay via smartphone (at in-store and online merchants), transfer money free of charge and access numerous value-added services: the Cashback Points loyalty program, Buy Now Pay Later to split everyday expenses into 3 interest-free instalments, mobile top-ups, payment of slips, car and motorcycle road tax, PagoPA, gift cards, Donations and savings. After consolidating its experience in the B2C market, the fintech extended its model to the B2B market. In September 2023, it entered corporate welfare with the innovative Satispay Meal Vouchers and Fringe Benefits, followed by the Satispay FlexBen platform, which simplifies the management of reimbursements and pension funds. In just over two years, Satispay has positioned itself among the leading operators in the sector, with 43,000 client companies whose employees it offers a new generation of welfare tools that are simple and quick to use, as well as one of the broadest spending networks in Italy (more than 450,000 affiliated in-store and online merchants). Finally, Satispay expanded its offering with the Invested Money Box and Investments section, making saving and investing accessible even to those approaching capital markets for the first time.
Satispay
Tiziana De Icco - PR Lead Satispay
E-mail: tiziana.deicco@satispay.com T. +39 348 350 6005
Angèlia Comunicazione
Simona Vecchies
E-mail: satispay@angelia.it T. +39 335 1245190