Bari, 17 April 2026
Satispay, the super-app that makes managing money and financial services simple and accessible, brings its corporate welfare Roadshow to Hotel The Nicolaus in Bari on 23 April, in partnership with Zeta Service, a leading Puglia-based HR consultancy and administration firm. The event is designed for entrepreneurs, HR managers and administrative managers who want to learn about the latest administrative developments and discover how to build effective, digital welfare plans that genuinely meet employees' needs.
The Bari event marks a moment of profound reflection thanks to the contribution of lawyer Cathy La Torre. Her participation aims to challenge the idea of welfare as mere compliance, elevating it into a pillar for safeguarding rights and building truly inclusive and equitable workplaces. In a rapidly evolving economic environment, the event aims to demonstrate how the well-being of those who work with us and for us is key to the area's competitiveness and sustainability.
Puglia confirms its position as an extremely dynamic region in the adoption of digital welfare tools: more than 970 local companies have already chosen Satispay for their 11,000 workers, creating an ecosystem with more than 15,000 affiliated merchants. This rapidly expanding ecosystem sits within an equally vibrant context of digital adoption, with more than 200,000 users relying on Satispay for their everyday payments.
Speakers at the event will include Michela Cosa, Welfare Corporate Regional Manager at Satispay, and Emanuela Molteni, Labor Consultant at Zeta Service Lumina. The discussion between the two organizations will analyze the latest changes introduced by the Budget Law, with an operational focus on Flexible Benefits and the new €10 Meal Voucher limit—two increasingly strategic levers for companies seeking to optimize labor costs and increase the purchasing power of all their employees. Adding to the event's strategic perspective will be Cathy La Torre's talk entitled "Welfare as a tool for equity and inclusion: beyond the financial benefit", an essential in-depth discussion for understanding how businesses can generate a positive social impact starting from within their own organizations.
Cathy La Torre, lawyer and activist, states: "Welfare works when it embraces all the people who make up a workplace, when it is not designed 'only' for new parents, or sometimes only for new mothers, and when it is not treated as a bureaucratic requirement but approached with foresight and a modern outlook. It works when it takes into account that today as many as 5 different generations can share a workplace, with entirely different characteristics and needs."
Michela Cosa, Welfare Corporate Regional Manager at Satispay, comments: «In just two years, we have shown that doing welfare differently is not only possible, but works: simpler for people and more effective for companies. The real challenge today is not technological, but cultural: the companies that are succeeding are those that have stopped seeing welfare as a contractual obligation and made it part of their growth strategy. With our dual B2C and B2B identity, Satispay speaks the everyday language of workers, offering a digital experience consistent with their habits.»
Emanuela Molteni, Labor Consultant at Zeta Service Lumina, adds: "For businesses today, it is essential to develop an in-depth knowledge of Italian welfare regulations, moving beyond a compliance-only perspective. Correctly understanding and interpreting changes makes it possible to turn regulatory constraints into strategic levers capable of strengthening the organization, increasing its appeal to talent and supporting lasting growth. From this perspective, regulation represents a tangible opportunity to evolve HR policies and make them more effective and integrated. The tools made available should not be viewed as simple concessions, but as key elements for optimizing cost management and improving people's financial well-being."
Satispay
Founded in 2015, Satispay is the super-app and proprietary payment network that makes managing money and financial services simple and accessible. With a constantly growing community of 6 million people, the platform allows users to pay via smartphone (at in-store and online merchants), exchange money free of charge and access numerous value-added services: the Cashback Points loyalty program, Buy Now Pay Later to split everyday expenses into 3 interest-free installments, mobile top-ups, payment of slips, car and motorcycle road tax, PagoPA, gift cards, donations and savings. After consolidating its experience in the B2C world, Satispay extended its model to B2B. In September 2023, it entered the corporate welfare market with its innovative Satispay Meal Vouchers and Fringe Benefits, followed by the Satispay FlexBen platform, which simplifies the management of reimbursements and pension funds. In just over two years, Satispay has established itself as one of the sector's leading providers, with more than 40,000 client companies whose employees it offers a new generation of welfare tools that are simple and quick to use, as well as one of the widest acceptance networks in Italy (more than 400,000 affiliated in-store and online merchants). Finally, Satispay has expanded its offering with the Investments section and the Invested Money Box, making investing accessible even to those approaching capital markets for the first time.
Satispay
Tiziana De Icco - PR Lead Satispay
E-mail: tiziana.deicco@satispay.com T. +39 348 350 6005
Angèlia Comunicazione
Simona Vecchies
E-mail: satispay@angelia.it T. +39 335 1245190